RE:
The world’s first 100% recycled aluminium Spring Water bottle.
Re:Water comes filled with pure British Spring Water, bottled at source on protected land in the UK.
The aluminium bottle keeps water cooler and fresher for longer, and once finished can be refilled, reused and recycled.
Developed in response to the growing global problem of single-use materials, it’s a genuine alternative to single-use plastic.
THE PROBLEM WE SET OUT TO SOLVE
8 MILLION TONS
OF PLASTIC ARE DUMPED IN OUR OCEANS EVERY YEAR
BOTTLED WATER SALES HAVE DECLINED BY
-6.3%
SALES OF UNFILLED REUSEABLE WATER BOTTLES HAVE INCREASED BY
+55%
Environmental Stats
Re:Water is made from 100% recycled aluminium meaning 95% less energy compared to new aluminium.
Users need to refill just 2.4x to match the CO2 emissions to PET and just once for cans and glass.
The bottle is 100% recyclable with no separation needed.
Widely recyclable at curb side and infinitely recyclable.
75% of all aluminium ever produced is still in use today.
Comparison between three different bottles
Aluminium
Bottle
Resealable
YES
Refillable
YES
Widely Recyclable
YES
Made from recycled material?
YES
(100%)
Custom properties
Fully printed
bottle
Additional information
Keeps water cooler for longer. Same number of bottles on pallet as PET
Cans of
Water
Resealable
NO
(unless plastic cap
added)
Refillable
SINGLE
USE
Widely Recyclable
NO
if cap added
Made from recycled material?
YES
68% recycled
aluminium
Custom properties
Fully printed
can
Additional information
Users prefer to drink water out of bottles rather than cans
PET
Bottle
Resealable
YES
Refillable
SINGLE
USE
Widely Recyclable
YES
Made from recycled material?
YES
average 50%
Custom properties
Labelled – not in same material as bottle
Additional information
Single
use plastic
Carton
of Water
Resealable
NO
(unless plastic cap
added)
Refillable
SINGLE
USE
Widely Recyclable
NO- multi
material
Made from recycled material?
NO
Custom properties
Fully
printed
Additional information
Users prefer to drink water out of bottles rather than cartons
Glass
Bottle
Resealable
YES
Refillable
SINGLE USE
ROPP
Widely Recyclable
YES
Made from recycled material?
YES
average 50%
Custom properties
Labelled
Additional information
Heavy bottle with less bottles than PET on a pallet = More lorries on road
Plastic Refill
bottle
Resealable
YES
Refillable
YES
Widely Recyclable
NO – coloured
plastic
Made from recycled material?
NO
Custom properties
Labelled
Additional information
Plant based Plastic intensively grows and cuts down crops
3 key objectives of water bottle
environmentally friendly
To create a product that is genuinely environmentally friendly across all metrics
behavioural change
To ensure consumers like the product and it doesn’t require a behavioural change
supply chain
To ensure the product is commercially viable for the whole supply chain
PROVEN TRACK RECORD
Since launch the bottle has
tripled sales
projections.
Now accounts for
25%
of all Itsu water sales.
Brings in
19%
incremental revenue.
“We’re thrilled to be able to offer our customers a
stylish, cost-effective and environmentally
friendly alternative to single use plastic bottles.
Our high performing flask goes some way in
helping our customers reduce their dependency
on single-use plastic bottles”.
-Julian Metcalfe, itsu’s Founder
OFFICIAL SUPPLIER TO COP26
Re:Water was the official supplier to COP26 and the only water brand that passed all the UN climate procurement tests.
27,500 delegates and world leaders had our
specially branded bottles.
Re:Water also supplied the G7 in Cornwall.
Re:Water also supplied the G7 in Cornwall.
Re:Water is part of Race to Zero – working
with our whole supply chain to become
carbon neutral.
INNOVATION CHALLENGE 2019
GOLD WINNER
RE:WATER is a global first, offering Spring Water in a bottle made
from
100% recycled aluminium
. The bottle can be reused but once finished with is widely recyclable across the UK.
The bottle allows users to
ditch single use containers
– and does not require behavioural change – the 28mm neck bottle is the UK’s most popular shape.Proven successful launch
with Itsu and brought to you by one of the UK’s leading Spring Water companies.
Strong commercial offering with
incremental sales
and similar profit contribution to standard PET bottles. our CURRENT STOCKISTS
