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The Bottle

Re Water UAE > The Bottle

3 KEY OBJECTIVES OF WATER BOTTLE

To create a product that is genuinely environmentally friendly across all metrics. To ensure consumers like the product and it doesn’t require a behavioural change. To ensure the product is commercially viable for the whole supply chain.

THE PRODUCT

It is the world’s first spring water in a bottle made from 100% recycled aluminium.
  • It is the world’s first spring water in a bottle made from 100% recycled aluminium.
  • Containing British Spring Water, it can be resealed and refilled, and it is widely recyclable across the UK.
  • Premium SRP and strong consumer value - not just 500ml of Spring Water but a refillable bottle at well
  • Bottled at Source in Herefordshire

Comparison with other bottles

Resealable

Refillable

Widely Recyclable

Made from recycled material?

Custom properties

Additional information


Aluminium Bottle

YES

YES

YES

YES
(100%)

Fully printed
bottle

Keeps water cooler for longer. Same number of bottles on pallet as PET


Aluminium Bottle

NO
(unless plastic cap added)

SINGLE USE

NO
if cap added

YES
68% recycled aluminium

Fully printed
can

Users prefer to drink water out of bottles rather than cans


PET Bottle

YES

SINGLE USE

YES

YES
average 50%

Labelled – not in same material as bottle

Single
use plastic


Carton of Water

NO
(unless plastic cap added)

SINGLE USE

NO- multi material

NO

Fully
printed

Users prefer to drink water out of bottles rather than cartons


Glass Bottle

YES

SINGLE USE
ROPP

YES

YES
average 50%

Labelled

Heavy bottle with less bottles than PET on a pallet = More lorries on road


Plastic Refill bottle

YES

YES

NO – coloured
plastic

NO

Labelled

Plant based Plastic intensively grows and cuts down crops

3 Simple Rules of Packaging

Make the packaging from recycled materials in the first place – ideally 100%

Make sure it can be Refilled / Reused

Make sure it can be easily, widely and infinitely recyclable Re:Water is the only Water brand that ticks all 3 rules.

INNOVATION CHALLENGE 2019 GOLD WINNER

RE:WATER is a global first, offering Spring Water in a bottle made from 100% recycled aluminium . The bottle can be reused but once finished with is widely recyclable across the UK. The bottle allows users to ditch single use containers – and does not require behavioural change – the 28mm neck bottle is the UK’s most popular shape. Proven successful launch with Itsu and brought to you by one of the UK’s leading Spring Water companies. Strong commercial offering with incremental sales and similar profit contribution to standard PET bottles.